Company Profile
A Special Message
"Everything we do, We do it for your health"
Healthy Life Conditioning
Since our company was established, we at Phiten have pursued research and development with our primary focus on the natural healing power inherent in the human body. Many people today often find it difficult to maintain a proper balance between their mind and body due to stress and fatigue accumulated in their everyday lives.
Under the belief that the body's own natural healing abilities can be revitalized by achieving the optimal balance between mental and physical health, we have devoted all our energies and passions to research and development to create unique technologies and products, which have now gained the trust and confidence of our customers.
With this customer trust as a cornerstone of our work, we are determined to continuously contribute to promoting the wellness of people around the world by developing more new technologies and products, and applying such technologies to a variety of other fields.
To this end, we will continue to take on new challenges.
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Yoshihiro Hirata
President, Phiten Co., Ltd.
Brand Statement
The Body Care Company
Phiten has supported the health of all people with the slogan "Everything we do, We do for your health".
The field covers a wide range including body care, skin care, and hair care.
These are all “body care” to support a healthy body.
Phiten is the "Body Care Company" for everyone,
we will continue to contribute to the creation of a healthy body for people and a body that does not stop dreaming.
Phiten Brand Promise
Responding to the desire to be youthful forever.
That is Phiten's mission.
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Every day you can stay stress-free and youthful. We want to share the joy with more people.
Under the theme of "developing youthfulness," we look at people's bodies and lifestyles, and pursue unique body care with our unique technology and ideas.
And we propose the best body care for each customer,
we support the creation of youthful and healthy condition both physically and mentally.
A Guiding Principle for Operations
Responding to the desire to be youthful forever.
That is the origin of our actions and ideas.
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We will continuously assist each customer in “creating youth”.
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We propose optimal body care with a flexible idea regardless of existing concepts.
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As a body care specialist, we strive to improve knowledge and services.
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We explore body care like no other through our unique technology.
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We will strive to manage our own health and try to serve customers with a smile.
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Valuing people's connections and proactively making bright greetings.
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Caring for thoughtful behavior and striving to build trusting people.
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We provide information and places useful for body care and contribute to the creation of a local community full of smiles.
The origin of our brand name, PHITEN.
The company name, Phiten is derived from combining the Greek alphabet Ф (phiy" and the English word ten (10)*. Ф (phiy" is also used as a symbol representing the ideal balance = golden ratio, and it is associated with the meaning of maintaining harmony and order. "Ten (10)" represents infinite possibllties and as a multiplier of 10 it can be applied to both micro and macro quantities.
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We strive to better our health and "to stay young forever". This is Phiten's mission.
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We provide products, equipment and spaces that serve to sustain our health in the form of manufacturing sales, and leasing services, etc. by using our unique processing technology that supports our body in maintaining a healthy balance.
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Our products, which bring out the inner strength and maintain the balance of our mind and body in the best condition, are highly acclaimed by a range of people, who carry a lot of stress, from the general public to professional athletes. While using Phiten's energy for improving the body, we strive in continuing to respond to our customers health probiems and needs, by keeping in mind with the following: (1) easy-to-use products at affordable prices - the case of use of shifting between products, (2) the shift to more highly functional products, (3) the importance of communicating face-to-face with our customers about health suggestions.
Appointed distributor in The Philippines
The THC Lifestyle Corp. was incorporated on April 1, 2025, to serve as Phiten Japan's distributor in the Philippines. THC is also the designated operator of Phiten's IP Salon in Manila - the first and only location outside Japan.
